Nvidia is dominating desktop graphics and Intel is dominating integrated graphics.
Apple is also poking around a bit and may or may not switch to their own A-processors for their ultraportables in the future.
What can AMD do?
What area should AMD really focus on to stay relevant?
If things continue at the current rate, AMD as we know it will be kill.
>Nvidia gains more marketshare at the time when they release new cards and AMD doesn't
Is that supposed to be somehow surprising? Now if AMD doesn't regain marketshare after releasing the 300-series, THEN you might be onto something.
When APU's stop being shit AMD will be the end all be all of portable machine graphics.
If they can hold out for another gen or two consumer grade portables will be AMD's domain. Low end graphics cards will be forever obsolete.
>AMD is in a slump, true. But just wait.
But waiting is dangerous. Especially in a fast-moving market like the computer parts one.
The "It's over, AMD is finished" maymay could gain traction and people will become weary of choosing AMD and as a result, they will be kill for real.
>dunno don't care.
You are everything that's wrong with humanity.
Do you not understand how monopoly works?
If shit really hits the fan and AMD has to quit the game, we're literally left with no choice.
Development will crawl to a halt all while prices remain or even increase, because there's no competition anyway.
AMD being in trouble has nothing to do with "brand loyalism". Even the most hardcore nvidya fanboys benefit from AMD existing.
>Intel will be buried in anti-trust if they do
This really rustles my jimmies. As much as I hate the jews over at Intel, it's not their fucking fault or Nvidia's fault or anyone else's fault that AMD can't deliver.
Consumers made their choices and it's obvious that AMD has to step up their game if they want to stay competitive.
Companies that make $5 billion a year and steadily secure supply contracts don't just die. Their long term debt is roughly $2 billion, and they'll have no problem paying it down in the next couple years.
AMD was always shit, they just had the "budget niche", Now that processors are so cheap that niche no-longer exists. Every time I look at the AMD FX sticker on my PC case I think to myself why did I not just get an i5?
This. /g/ forgets that high end computing isn't the be all end all of the computing world. 99.999% of computer purchasers don't give the smallest fuck what processor brand is inside their PC. Sure AMD is losing fans on /g/ and /v/ but the average joe on the street never even knew that there are 2 competing processor brands to begin with therefore how can they support Intel if they aren't even aware of their war with AMD?
R9 300 series set to release in mid-late march.
The new chips in the 290/290x/295x2 are going to blow nvidia out of the water. The HBM memory will allow for amazing 4k performance. Nvidia is going to become king of 1080p to 1440p panels, AMD will rule the high res market.
Intel's marketing actually means that most people don't even know that AMD exists. They don't even understand that there's anything other than intel- Intel just is computer to them.
The typical person, when told about AMD considers them to be a knock-off brand of computer or something.
The concept that processors even have brands is beyond a lot of people.
Mix that in with Intel's bribing OEMS to not use AMD and you have basically why AMD is doing so poorly.
Intel marketed themselves properly, AMD tried to rely on performance and an informed consumer base.
Ah yes this is true. See intel ads on TV all the time but I've never ever ever seen an AMD on TV ever.
> informed consumer base.
That's such a dreadful idea if you're in the computing business.
I cant see that happening with MS pushing for quick Win10 upgrades. The free and lifetime upgrade deal and the mass marketing power they got will probably get most users adopting win10 within the first year of release. Developers would be dumb not to catch up.
Intel's marketing is pretty brilliant. They also have a retail worker education program where they give retail workers discounts for intel processors (massive, bribery level discounts) for completing education programs with quizzes and such. The 'education' is brand loyalty indoctrination.
The result is that retail workers in best buy will be talking about the i7 and the i5s to the average person saying how they need those higher end processors for shit like word processing and website making. "Hey you never know when you might need to do that". The people that sell things in stores are being taught all about intel's product lines, for bribery level discounts.
Horribly unfair, and definitely something that should fall under anti-trust, but genius.
Pentium 4 era, dipshit. The athlons were amazing compared to the horse shit that intel was putting out. It was also the era that intel bribed OEMs the hardest. Think sandy bridge vs bulldozer in reverse.
I would like to add that we use the word bribe a lot, so it's pejorated as people think it's hyperbole. Uh- in simple terms people use it to describe shit that isn't bribery too often.
But in this case, it legitimately was bribery.
MS is pushing because they know adoption is slow.
They can barely get people to stop using XP.
It depends on the numbers- if MS's efforts actually work, then sure. I'm also confident that MS will provide some 'incentives' to developers to go for DX12, like making it cheaper for them to do so. Or perhaps straight up giving them money to do so.
Like getting lots of DX12 games out to help win 10 is something MS should be doing, right?
All depends on what happens.
>Intel's marketing is pretty brilliant.
Except recently with their "hey look we're giving $300,000,000 to radical feminists for no reason!" shit. I know I'm not the only one going to AMD after that.
Oh yeah Athlon I forgot about that. If I remember correctly My Athlon that I purchased last decade could still handle Shogun 2 Total War. Only had to get rid of it when Rome 2 came out.
Well to be fair if you get at least an i5 as opposed to the bare minimum Sempron then your PC is gonna last longer. However I do agree that retail workers are too quick to push i7 for any specialist computing need whatsoever.
Keep in mind that intel apposes net neutrality, they actively lobby against it, and they've openly supported every SOPA bill that has been put forth.
They're basically a blight on the planet.
That was more of an executive decision than a marketing decision.
I don't really know what they were thinking with that one.
Maybe they thought that because women do more work for less pay, they'd be more efficient employees...
>Intel plans to engage with several partners in the industry to support, enhance or create new programs for this initiative, including the International Game Developers Association*, the E-Sports League*, the National Center for Women in Technology*, the CyberSmile Foundation*, the Feminist Frequency*, and Rainbow PUSH*.
You have to wonder what there interests are here; What stake does intel have in net neutrality and SOPA stuff?
Intel doesn't have intellectual property issues, and they don't have any obvious telecom links.
Why not base purchasing decisions based on your own ethical beliefs?
Dumb question but if so many of their consumers love their old product so much that they are outright refusing to switch after 10 years even when offered free upgrades then why doesnt M$ capitalize on this by releasing new versions of windows that looks and acts exactly like XP but with the latest guts obviously for compatibility with the latest software and hardware. It looks as if M$ has hit upon a classic design but refuse to acknowledge this. Take Apple for instance. Their original ipod was super popular and seen as a classic therefore even when they have moved on to touchscreens and nano sizes they still offer the original version with minor improvements under the "classic" brand rather than cancel the line and force all old ipod owners to upgrade to the touch.
If you're shopping for a processor you buy the processor that is best at processing.
Why should you give a shit if the company is either SJWs or homophobes or whatever.
Let tumblrfags handle that.
AMD's future pretty much rests on Zen.
They're cutting dead weight to stay alive until the end of 2016 when they release a new flagship CPU. If it's good then AMD should stay afloat.
As for their GPU division- it's doing fine. If AMD's new CPU bombs or never comes out then I see AMD splitting back into ATi (or whatever) and being a solo company again. Not sure what that would mean overall, but whatever happens I don't see the CPU part dragging down AMD's healthy GPU space.
Well it's Microsoft the former monopoly trying to adjust to not having supreme marketshare- I don't think they forsaw having to compete with themselves. Microsoft is a pretty large beast. Imagine trying to sell a product that looks exactly the same as the old one. I think they think that 'Unless it's different, how will consumers know it's different' in a 'Why would I buy that if it's the same thing?' kind of way.
Adoption isn't so much about resisting change as it is "if it ain't broke don't spend $100 fixing it". Hence why they're doing free upgrades (from 8)
>giving money to a company who actively tries to limit your freedoms
>giving money to a company who actively supports a monopolized internet
>giving money to a company who is in bed with the MPAA and RIAA
>"best at processing"
Filthy hebrew fuck.
>Why not base purchasing decisions based on your own ethical beliefs?
Because I'm buying a product, not a person or someone's soul. I'm also not buying karma. I'm buying a CPU.
I will never have to interact with these disgusting human beings anyway, regardless of what brand CPU I purchase.
Windows 10 isn't actually out yet, you do realize that right?
>They can barely get people to stop using XP.
It's been a good 3 years since I've seen a WinXP install anywhere but XPEmbedded in old arcade games.
That's rarely true.
Nobody makes their decisions from a purely logical standpoint.
In fact, depending on what your end goal is, making the decision on emotion can be the logical choice.
It's about not making people you hate richer.
If someone strangles a puppy infront of you but gives you a slightly better deal on car insurance, do you really want to give that guy your money?
I get the impression you still wouldn't give a shit, so I'll ask you this; how bad does the company have to behave until you would actually consider not buying a product from them?
Don't hold back, consider all the way through torture, genocide, being a ponyfag, etc.
Because win8 adoption is amazing.
You have to assume that the win8-win10 adoption will be pretty high since win10 will be free for these people, so win8 adoption pretty much = win10 adoption. At least right now.
intel cpu and amd gpu atm
that's why I said "again"
I meant I won't be upgrading to another amd card if I have to stick with gddr5
I heard only 390, 390x and 395x2 will have HBM, don't remember source
but why then should I upgrade if I don't get the new shilled memory?
MAybe Mircrosoft's problem is that they try to release one OS for all types of consumer. No serious gamer or developer would be still using XP so it's clearly the segments of their user base who just use word-processor and a bit of light browsing who refuse to switch because as yous aid "if it ain't broke why fix it". That's why Microsoft should keep selling XP at a cut price to keep the plebs happy while soldiering on with the pricey 10 for patricians.
>That's why Microsoft should keep selling XP at a cut price to keep the plebs happy while soldiering on with the pricey 10 for patricians.
They want to get rid of anything pre-10 because that costs money to support and it's not in your best business interests to have someone pay for something once then keep delivering new patches for infinity, it's not sustainable.
Cutting the cost would make it even worse, if MS were to sell XP again the price would have rise dramatically to make it a worthwhile venture.
>Nvidia is dominating desktop graphics
Depends on what stat you use. If you use discrete desktop graphics, yes. Nvidia sold 2 million 970s bro.
They're like 70% of the market.
If you count ALL graphics, including integrated, intel wins. Simply by being in all intel processors.
If you want price/performance, well that probably goes to AMD right now. But that flops around and it's like 51%: 49% to AMD so whatever.
Yeah but they're not pleb enough.
That's the problem with the software game, people say "hey can't you just patch the existing software every year rather than making me purchase completely new software?" If adding a literal patch of sticky tape made your processor faster who the fuck would ever want to upgrade? But Nvidia would moan "hey we can't afford to be giving you free sticky tape forever."
>Yeah but they're not pleb enough.
Not pleb enough? If you don't know what you want, you just ask for 'windows 8' and that'll do you.
RT is actually cheating since that's win8 for ARM systems
So like Windows XP?
>Windows Messenger is integrated, need to use scripts to remove it
>Bloated GP setup on a desktop OS that was exploitable over the internet
>Slower, larger install size and no discernible benefits over the far superior Win2K.
>UI was designed by Fisher Price
>UI was designed by Fisher Price
Hey don't knock it, it made computing fun when I was a kid.
because amd's cards are old. in a few months they'll come out with new cards that will be faster than nvidia's, then nvidia will come out with new cards that will be faster, etc. etc.
did you start paying attention to hardware last year? because that's how it has worked for over a decade.
Look at W95's start menu. It's very clean and simple and contains only what you need. Then they they added shortcuts, then they reworked the whole thing into something much more convoluted, and now it's full of Metro shit with weather information and whatnot. There's also the quicklaunch bar on top of all that and of course desktop shortcuts. Gotta have shortcuts to everything everywhere.
>how bad does the company have to behave until you would actually consider not buying a product from them?
All the relevant companies are already on the bad side of the morale scale, so it doesn't really matter much.
Unfortunately, that's almost a necessity to make it in the corporate world nowadays.
Even your precious AMD probably has underage workers working ridiculous shifts for next to no pay in a factory in China or Taiwan as we speak.
You could argue about the lesser of two evils, but if you think any manufacturers are the "good guys" you are deluding yourself.
But plenty of people buy linux.
Yeah, because fucks like you two come in and assume you're in the right place, and when someone tells you to fuck off you just sit here and call us retarded.
>in a few months they'll come out with new cards that will be faster than nvidia's, then nvidia will come out with new cards that will be faster, etc. etc.
Yes, but do you seriously expect AMD to show the same dominance in the market while they currently have the newest cards out and Nvidia are waiting for a refresh?
Except for the minor fact that Intel literally made illegal moves to fuck over AMD extremely hard, got sued for it and settled for billions, and AMD has been trying to recover ever since.
The one and only reason Intel is ahead is because they didn't play fair. If they played fair, we would have a much better market today instead of the stagnating bullshit we have now.
I don't have to "convince" myself of something that's true. But that's beside the point.
I'm a heartless bastard who will buy whatever suits me best regardless of if the company is run by Satan himself.
>Do you think if they focused on one they would do better?
Maybe. If they were going down that road I would guess they have a better chance at the GPU market than the CPU market though.
Too muching jewing and too much competition in the CPU market.
>Nvidia is dominating desktop graphics
I hope you are at least able to read