My sister is following a product-design course, and made the top logo for a fake company she's starting as an assignment. She asked me to improve it (below).
It's for higher-end kitchen equipment like mixers and boiling-water faucets. Thoughts?
The logo should relate to what the product being sold in some way. They should feel connected. People should know by reading the label its for high end kitchen equiment or related to the company in some way (high end kitchen equiment manufactured by hand in italy). I do not like either.
Interesting. Is made with the meaning of its words. Problem is that it works only on a black background. Paper, webpages and kitchen equipment are usually white. She is short sighted about real world use.
Too edgy, atrocious kerning, inaccurate fonts, 3 fonts, the A is ™->Samsung, 50% grey letters WTF, "magnifying details" WTF is this product this doesn't give a single hint about it being for the kitchen?!?
The top one is hideous.
The bottom one is average for a student. Nothing special. I certainly wouldnt recomend for any business thats serious about their product.
Tips to improve: the A looks horrid. Like another anon pointed out the H should be visible.
The lower text shouldnt be all capitals.
You should focus on one font instead of racemixing its variation.
Since it's a big part of the logo (duh), a serif-ed font would have more "personality".
>I see very little wrong with the kerning
W H A T ? + that fucking hidden H.
And who would use a cumbersome name like that for a society?
I tend to like overly spaced characters in logo's, but I do see your point. Thanks for that! Also the hidden H is just to make it something else than just words in a nice font. It's only there to give it an extra spark.
And again: Dont ask me about the name, I have no idea what her thought process was with that.
Also I think this looks very shitty. The bold S, the forced small kerning on the 'efina' and the pay-of looking unbalanced and off-centre. Not a fan.