>band replaces letter in name with another letter and it's pronounced exactly the same
yeah i know this sucks but shit like #alvvays on twitter and instagram is a huge deal for exposure.
yes of course there are ways around it but the fact that they don't have to promote something other than the name of the band is brilliant.
>artist's name contains no vowels
>artist's name is a spoonerism
>artist's name is a some kind of combination of a celebrity's name and a random word