So we always do these "what of X buys GW".....
What if Fantasy Flight Games, who already do a ton of warhammer licensed games, buys GW?
do you think that would be a good move?
depends, we don't have enough financial knowledge of both companies to see how it would affect them properly.
depending on the level of integration, it could be a good move. GW has more expertise with modeling, tolling and distribution, even if the decisions they sometimes make on the business side are utterly dumb. FFG is kind of the reverse, shrewd business sense, but lacks expertise in the creation of minis, which is why iirc X-wing is farmed out to a 3rd party for actual model production.
the acquisition of GW would also give FFG storefronts and shelf space to use for advertising and sales of all the ranges assuming they can handle the overhead.
FFG's writing arm makes decent rules for its games, and it has no delusions about the fact it is a games company.
hard to say, could be best thing ever or the worst possible nightmare for customers.
Would 40k finally be balanced & affordable?
>FFG has never made a balanced game.
They're putting in a pretty admirable effort with X-Wing, what with putting out "fix" cards for ships that could use a boost (Chardaan Refit for the A-Wing, TIE/x1 for the Advanced, that new X-Wing only upgrade that lets you use your Astromech as an ablative hit point).
I dunno, Armada feels pretty balanced. I feel like when I win or lose, it was because of what I did, not my army list. 40k often feels to me like it barely matters what I do during the game as long as my army list is set up right.