Disney purchased Lucasfilm for $4.05 billion. Activision purchased Candy Crush for $5.9 billion. Let that sink in for a minute.
King.com is based in Ireland where corporate taxes are significantly lower than most countries. If you think Kotick threw 6 million out the window for nothing then you're sorely mistaken.
>Used to work for Google Play customer support
>Refunding thousands upon thousands of dollars every day for kids who went haywire on Mommy's phone with in-app purchases.
You ain't kidding.
this is worth more...
Candy Crush Saga is now around the same age as when Farmvile was the strongest.
Remember when the industry was saying how Zynga is the future? How publisher tried to copy it?
How it died really soon after that?
Unlike Activision's WoW, CCS is played by casuals. Really mobile exclusive casuals.
Sooner or later the game will flow. I hope it's sooner and drops Activision into some deep shit so that they are forced to make some gud games again.
The article said that King brought in 2.1bil in revenue in the previous year. Even without a hot-commodity movie on the market, I wonder how much Star Wars revenue was a year before the Disney purchase? The merchandising alone... I'd be shocked if that wasn't in the billions.
I'm not arguing against games being huge money-makers, but I will say that market valuations are... fickle and trend-ish.
Do people still play Candy Crush? The very notion of investment in the new economy which has such rapid turnovers is almost contradictory. The days of stable companies lasting for decades if not centuries (Ford incorporated in 1903, General Electric in 1889) is over, this year's big hit is bargain bin next year. Activision buying the company for its *next* hit, if they have one, is reasonable, but if they bought Candy Crush thinking it was going to continue to be a money-maker they probably gambled poorly.
Meanwhile, Star Wars has been a money-maker for almost 40 years now and shows no signs of stopping. Heck, I don't even like the franchise and it still looks like the better investment to me.
There is WoW-casual, and there is mobile-gaming casual. There is a considerable difference. Your sister chats in WoW but Grandma is playing fruit ninja.
Don't use diehard PC gamers as the metric, nothing is going to measure up to those people.
>Do people still play Candy Crush?
According to King, they have 500 million active unique player.
Seems unreal, but if it's true, this shit prints money faster than the US prints .
>Meanwhile, Star Wars has been a money-maker for almost 40 years now and shows no signs of stopping. Heck, I don't even like the franchise and it still looks like the better investment to me.
Star Wars requires a fuck ton of constant investment for that return though, a dozen devs could potentially shit out the next candy crush in a matter of months, compared with the sort of investment required to fund a film, produce a ton of merchandise etc
Casual gaming is a much leaner, meaner investment.
But I completely agree, I wouldn't go near it, this makes even less sense than buying Minecraft for 2 billion.
People are calling Activision insane because it's not done by offshore cash like Microsoft did with Mojang and the Minecraft IP through Ireland as well (Microsoft's European HQ is in Dublin).
Activision paid with US money and it's why the business market is in pure "What the fuck is Kottick thinking?" mode.
PAINTING ON THE EDGE OF THE CANVAS
WITH THE PERMANENT RED
AND THE MOUNTAINS ARE ALL COLD NOW
NO MORE BUSHES, AND THE TREE LIMBS ARE DEAD
I went from lvl 1 to 100 in one month.
that's something that would've never happened in original TBC or Vanilla unless I went full sperg and never leave home for any reason.
And I steamrolled through everything, killing every elite I needed to alone.
The game has been dumbed down and casualized way too much.
Different audiences, different numbers.
Hollywood is in decline, movie ticket sales are dropping, it's a dying industry.
Meanwhile mobile games reach audiences of billions of people and make more money in a year than Avatar and the Avengers.
Of course Activision paid too much, King is in decline and Candy Crush is irrelevant now, but they are the only major gaming company that failed to get into the mobile market, they had to show something to investors.
Meanwhile EA's stock is up over 600% compared to post-SW:TOR lows, thanks in big part to their massive success in mobile.
Activision's panicking because they need to start putting people in their ecosystem as well and EA is really starting to overtake them. The top five gaming companies by revenue/gross margin were announced the other day. Activision's growth is getting stagnant. The latest Skylanders flopped, Guitar Hero Live flopped. COD has less interest than ever and an increasingly angry fanbase (Tons of "MLG" players are now migrating to PC because of consoles still using Hybrid servers instead of full Dedi's like PC)
Only Destiny is their major success. Even then Bungie is bleeding talent and Hearthstone could collapse at any time like most F2P's tend to. They need to buy into a shitload of users
>migrating to PC because of consoles still using Hybrid servers instead of full Dedi's
>as if controllers are remaining interesting
Fug no. M+KB is way more immersive than a fucking analog input system.
>The game has been dumbed down and casualized way too much.
I won't deny that. But you can't seriously claim that the WoW casuals are even remotely as casual as the mobile game causal.
Claiming that is plain and simple idiocy.
Same design philosophies doesn't mean same end result.
If you honestly believe that simplifying things to that extend is okay, then I can claim that Ferrari and VW are exactly the same.
Go enter the car, drive a bit, leave the care.
That's not how false equivalence works. Learn your fallacies before you start throwing them out.
You're retarded if you keep claiming that WoW casuals are even remotely as CCS casuals.
>sets up a false equivalence
>claims it isn't
Onward, there's nothing preventing phone game demographics from trying out WoW. Maybe you should provide a valid point before claiming something's implausible.
So the fact that you need to invest far more time, money and dedication into WoW than in CCS isn't a valid point that CCS casuals are far more casual than WoW players? Are you geninely retarded.
And no, it's not false equivalence. Just because you claim it is doesn't make it true.
But hey, flying in a airplane is the same as driving a Russian Lada.
You enter a vehicle, go from one point to another, leave vehicle.
The fact that you need to buy the game pay a monthly subscription to even play is already infinitely more than you need to play CCS.
The other option is buy game time via the in game gold now, which requires you to grind like hell and is literally impossible to do on low levels.
>You can literally buy a max level character if you want to.
Yes, with the lowest tier gear for the level. It's for people who have played the game already and want to do the end game instances with a different class/race.
You really are retarded for claiming that CCS is the same as WoW. There is really no other explanation.
You don't need to buy the game though. The base game is free to everybody. You need to buy expansions(which blizzard hands away for free if you haven't played in a while) and a subscription fee past the first month.
>claiming that CCS
The only posts claiming that are simultaneously trying to counter that. It's irrelevant whether or not they're the same if their design philosophy is.
You're not making a point.
>It's irrelevant whether or not they're the same if their design philosophy is.
>But hey, flying in a airplane is the same as driving a Russian Lada.
>You enter a vehicle, go from one point to another, leave vehicle.
>>But hey, flying in a airplane is the same as driving a Russian Lada.
>>You enter a vehicle, go from one point to another, leave vehicle.
>flying and driving have the same purpose
Just like playing a mobile game and playing an mmo have the same purpose. To have
funwhile playing it.
The same design philosophy doesn't lead to the same results. And that's even if we assume that Bizshit has the same design philosophy as King which is simply wrong.
>Disney purchased Lucasfilm for $4.05 billion. Activision purchased Candy Crush for $5.9 billion.
That just proves most of you fuckers are purchasing in-app purchases from your phone. You're fucking ruining it for everyone.
"Fun" isn't a design philosophy. This whole post is just nothing.
Mobile design has commonalities. They discuss it at GDC, through research, and other discussions. The whole point is that they lead to the same results. The results and how are exactly what they're sharing.
>I don't know what mobile design philosophy even consists of, but I can claim that these games aren't similar!!
>only board I can find with recurring stream threads is /tv/
>the children wake up and mass spam/flood the thread with shitposts
This is so fucking aggravating.
Fuck kids. Not even literally.
When was the last time you spend money on Star Wars? And when was the last time you spend money on an app? If you anwser honestly it makes sense...
If Activision can spend 5.9 billion so why their games are so shit?
If he's talking about total money like the press likes to talk, then it's not really hard to image that.
They need to sell 16.6 million units day one (pre-order and day one purchases) to make $1 billion.
Obviously the profit is much lower than that since they don't get the full $60 and from what they get you have to deduct the budget of the game, but in PR speak, it's possible.
Didn't really follow the sales since I don't give a fuck about them. Just sayan.
Because money spent isn't directly correlative with product quality.
>sold in to retail stores
>they have to purchase unsold copies back
The citizens of the United States of american elected two chimps into office, in a row. Let that sink in for a minute.
The Lucas brand doesn't just make movies anon.
>ActiBlizz had 6b to blow
>They convince WoWfags time and time again that they "don't have the resources" to make content for their game
It's called investment.
Really fucking bad investment, but still investment.
Making a lot more content for WoW won't bring a lot of new costumer and a lot more money in.
Seriously, why does everyone believe that if they didn't shit this much cash on the shitty game that they would have invested it into WoW? They already decided on a budget for it, no matter how much more money they make, they won't invest it all back in the game.
Actually market analyst suggest that Actishit needs 10 years of the same constant profit from the game to break even.
If it actually makes 1 million a day, that's 365 million a year. 5.9 billion / 365 million means they need 16 fucking years to break even. Assuming the game doesn't start making less money by the end of the next year like all casual mobile games did after a few years of success.
It's a bad investment. King is a one trick pony.
I know this is true to a point but they literally broke wow.
Have you seen the leveling up content now? Lets put aside the fact that you just sit in a major city and queue for dungeons with random people to get to level cap in a few days.
The leveling content is so easy now that you have to fight mobs 10 levels higher than your character to get any challenge.
You will kill mobs in the starting areas in 1 or 2 hits.
Soloing dungeons at your level is a viable means of leveling up, the ones which were previously meant for 5 mans i mean.
If you actually go into a 5 man dungeon at your level (using the random dungeon finder) then you kill stuff so fast and take so little damage that healers will just dps and ignore healing.
A common complaint for 5 man dungeons is that stuff dies so fast casters dont have a chance to use any spells unless they are instant cast.
This is not engaging gameplay. I remember when blizzard made the starting area easier beause they were afraid of people quiting the game. (lots of people who got the game never made it past level 10 or somthing like that)
But imo the biggest problem is that the startign area is nto interesting. It does not engage the player.
That is a reason people quit early on.
The worst part is that the current wow community largly defends the changes because "who wants to spend time leveling up anyways!? its all about the end game"
Shit community for a shit game from a shit company catering to the wrong people.
>Seriously, why does everyone believe that if they didn't shit this much cash on the shitty game that they would have invested it into WoW?
It's not what they would've done, it's what they could've.
Implying that a decent investment in to a game with an established fanbase would be worthless is, frankly, asinine.
What else? They literally have nothing.
And do you really believe that the mandatory squeal will be even remotely successful?
If they bought it in its infancy, it would kinda make sense. But they bought it while it's at its strongest. It can go up for a bit but it will just go down afterwards.
The game isn't played by loyal "core" gamer like the CoD fanbase that eats all the shit up that Activision puts on the plate. It's played by casuals.
>Implying that a decent investment in to a game with an established fanbase would be worthless is, frankly, asinine.
I never meant to imply that. A decent investment would be good. I was talking about the lot of people that are genuinely saying that ActiBlizz should have invested all the money into WoW. That's just insane.
More like 3 years, their quarterly revenue is half a billion.
Take into account other games developed and losses, realistically they'll make profit in about 4-5 years. It's a sound investment, given the mobile market.
>10 year old product
>uses network architecture for 1998 games
>still costs 15/month to play when bandwidth prices are so affordable that some companies use always online as DRM
>only people playing it are mentally unstable idiots that don't have friends outside of the game
>any "content" added will look exactly the same as all the other content due to the game being unable to support anything more sophisticated
>best they can do is tease these idiots with "great content coming in 4 months don't leave" again and again
>this line has worked since they bought blizzard
>they know trying something new will drive away old users and attract very few users
>have it on mindless shovelware content mode e.g raid raid raid, expansion, raid raid raid etc
>wow fags are so submissive to authority that they will lick the boots of the developers no matter what
>tfw wow sub numbers will not drop below 1million in the next 5 years
Revenue isn't profit.
After you take away all the costs and expenses during the work period, you get the profit.
Activision needs 5.9 billion pure profit to break even.
And as you see in the link you posted, after Q3 of 2013, the revenue is showing a drop from year to year with small bumps between quarters.
But in general, since 2013, the revenue dropped by 21%.
Sorry but I don't really see this as a good investment.
lucasfilms is a content creator
candy crush is just one game (and the rights to it)
buying candy crush was actually the worse move because once people get tired of it you have billions of dollars wasted
in other news: rich people waste money a lot because they see things in an inflated sense of value
>What else? They literally have nothing.
>Sales in 2014 were over $2.6 billion, with Candy Crush generating nearly half of that amount.
>A bunch of games on Facebook, iOS, and Android
It's all on the wiki btw
Those numbers represent sales.
They don't include refunds, sales discounts and sales allowances. Those numbers are just used to inflate the value of the company on the market and for marketing.
After you deduct all the expenses from discounts, returns, server maintenance, salaries and shit, you get a number that is far far lower than that number.
>purchased candy crush
They bought the publishing company you retarded niggerfaggot, King publishing. That's like Bethesda buying the rights to Obsidian Softworks, rather than only Fallout franchise.
Big difference but you're a fucking dipshit retard, so I hope you learned something here.
P.S. Stop fucking posting and lurk until you're 18.
I don't like the idea of arguing with people that are actual retards. makes me feel guilty.
But if you want some substance I guess i could point out that i never at any time time said or implied that it was the communities fault. just that the community is garbage for defending the shitty development.
Good day my man. I hope you are collecting at least 2-3 different types of autism bucks checks each month. Take advantage of those programs.
>just that the community is garbage for defending the shitty development.
>it's the worst part
That's apparently just a cliche statement instead of actually saying anything at all. "The worst part" is accurate though. The game is about end-game. That "the start of play isn't engaging" extends through a large portion of leveling.
It's called marketing budget for a reason.
Because it's different than the development budget.
If you removed the marketing budget, the money wouldn't automatically go into development budget.
I dislike the way how a lot of money goes into marketing, but that's naturally for AAA games. They rival Hollywood blockbuster movies in terms of development budget so obviously they need to make sure that everyone and their grandmother know about the game, when it's out and all other information.
But the real problem lies in the fact that publisher believe that any IP can become a blockbuster tier game. That every IP needs to sell like code. I blame the CEO's and the marketing sections since those are guys that are completely removed from vidya and don't understand a thing. Guys that were working with physical, packaged goods before entering vidya. And obviously their greed. They don't want just some money. They don't want a profit. They want all the money. Either everything or nothing. If a game is going to sell okay, they won't make it even if it's a guaranteed profit because they want a game that has a 0.1% chance to become the next CoD.
>If you removed the marketing budget, the money wouldn't automatically go into development budget.
That's not accurate. If they're trying to make an investment, it's either marketing or development. There's no other option.
When game development starts it's decided what budget is needed to develop it.
The marketing makes their calculations on how much it could potentially sell and they get a separate budget.
The development team never sees any of the marketing budget nor would it have ever seen because they get what they need either way.
Though, technically speaking, there's no reason that the original development funds should result in a shitty game. I'm not actually sure how so much money could go in to a game and it not end up engaging.
Too much budget and time can actually have a negative impact on the game.
We have already read a million times how some big names in the industry says that no matter how much time and money they have, they always need to cut some content and ideas that couldn't be finished.
Too much time and money may lead to bloating up the game.
Also no matter how much you throw money at someone, if he's not talented and doesn't know how to do something properly, it will be shit.
A turd will stay a turd, not even polished if they dude who need to polish it is bad at it.
>expect shitposting thread
>get investment discussion
there is still hope for men
>So, let's try out mobile game design in our MMO
it's MCs dad in chapter 1 (or was it 0?) when he rejects the gods messenger
I bought a paltry amount of activision stock years ago at $12, and somehow it's jumping up again today with this announcement. I think it's about time for me to jump ship though, I can't see this being good news long-term.
I can't wrap my mind around this. Lucasarts is responsible for the biggest pop culture franchise of all time, yet they're worth less than a fucking game you play while you take a shit? Any /biz/ fags here? Please explain this to me.
Hasn't the casual bubble burst already? I haven't heard anything about Zynga in years, nobody talks about Angry Birds or Candy Crush anymore. I guess people still play those Game of War games since they are more heavily advertised than any AAA game, but that's it.
Activision is going to try to use King's experience to make a new mobile hit. That much is obvious, pay attention. It's their entire business direction. They were doing the same thing with Destiny, spending a shitload of money to try to have a single game to make DotA or LoL money off of if not more.
Why did Activision spend $6billion on Candy Crush when they could have gotten it for free on the app store
The entire setup where the father is a noble heroic rebel against the order of the world and the son is a little bitch that transitions to a flawed but pragmatic hero was excellent.
I haven't caught up with it since the victory against Tiam.
I don't care for your post because MMO's are shit but none of it matters because I know people who complain just like you and still keep their subscription.
As long as those people exist it will be shit and they will keep doing what they do and not care.
That one game is one of the most successful games ever made and the rest still made money.
Activision believes with their input they can replicate the success again.
Regardless of if you or I think it was a good business decision that's what happened, so arguing to me about how stupid you think it is is pointless because I am not Bobby Kotick.
>That one game is one of the most successful games ever made and the rest still made money.
Yeah off the brand name or clone of their already proven game. They're not unlike Supercell who have failed to have anything but their Clash of Clans clone Boom Beach take off.
They've made a few other games, but they're all the same style just different settings as Candy Crush or clones of Bubble Bobble and cards games